For the past few months rumors of Starbucks' imminent arrival have swirled, with stories from major outlets like the BBC apparently confirming that the coffee behemoth was coming to Saigon. I've been hearing that Starbucks was on the way since moving here in 2010, so I didn't put much stock in the latest 'news'. Well, this time the rumors were true. Today I saw the first outlet going in next to the New World Hotel, on the traffic circle where Nguyen Trai and Cach Mang Tang 8 meet. I'm assuming this will be open before Tet, which falls on February 10 this year.